3 Ways to Leverage Blogging to Build Your Email List
3 Ways to Leverage Blogging to Build Your Email List
Blog Article
Many brands make the mistake of adding a “Newsletter” link to the footer of their website and doing nothing else. However, blogs are home to massive amounts of content, so a link at the bottom of the web page will be overlooked.
Instead, weave multiple opportunities to join your mailing list throughout the blog design, and the blog itself gets email data published. An opt-in point can be something like a form for readers to enter their email address, links to a login page, etc.
Different locations to place opt-in forms include:
- The header or footer of the website
- A dedicated page on your website
- Your blog's sidebar
- At the end of each blog entry
- Within the body of a blog post
- As a pop-up for new blog post visitors
For example, the ShareThis Email List Builder allows you to create custom pop-ups on your website:
2. Create targeted lead magnets
Lead magnets are one of the most important aspects of growing your email list. A lead magnet is basically an offer to entice people (like a magnet) to join your email list. It's the reason someone might sign up for more emails from you, so brands need to carefully consider what they're going to offer through their blog posts.
Without a lead magnet, your offer may sound vague, for example, “Sign up to receive emails from us.” What does the reader get out of that?
Instead, offer something specific and valuable that gives someone incentive to sign up. For example, as shown above, ShareThis offers a newsletter with important industry news that publishers and brands need to stay on top of their game.
Pinch of Yum Lead Magnet is a free e-recipe book with your top 25 recipes:As a popular food site, your recipes and reviews are trusted, and food-interested readers want your best recipes.
It's important to make your offer as relevant as possible to your audience and the content you create to convert them into subscribers. Need some inspiration? Campaign Monitor created this Infographic to help you attract new prospects and increase sales through email newsletters.
3. Personalize your calls to action
Finally, you can gain more email subscribers from your blog posts with highly personalized, resonant calls to action. How you design and describe your offer is the key to getting readers to stop and enter their email address.
First, you need to design your call to action so that it stands out on your blog and is noticed among all the other content. But it still needs to look good with the rest of your website design.
Secondly, you need to use interesting and direct copy to describe your lead magnet and to make people want it. In the example above, ShareThis indicates that it is offering relevant industry news, rather than random updates.
Similarly, Pinch of Yum mentions in their copy that they are offering the most popular recipes from the site, which appeals to readers who want to get the best recipes from the site for free.
Tools like Email List Builder allow you to customize 3 Ways to Leverage Blogging to Build Your Email List the colors and text of your call-to-action button, so you can quickly design it to match your brand and capture a reader's interest with the most engaging message.
Grow your list
Email remains one of our most important communication tools today.
You should incorporate email list building as part of your marketing strategy, along with other tactics such as emailing your readers your blog posts directly and driving traffic to them with an email share button . Report this page